If you've been applying to jobs without success, your resume might not be making it past the initial screening stage. Today, over 95% of large companies use Applicant Tracking Systems (ATS) to filter resumes before a human recruiter reviews them. Understanding how these systems work and optimizing your resume accordingly can dramatically improve your chances of landing an interview.
What is an ATS and How Does it Work?
An Applicant Tracking System (ATS) is software that helps employers manage job applications and screen candidates. When you submit your resume, the ATS will:
- Parse your resume to extract data into standardized fields
- Scan for relevant keywords related to the job description
- Rank your application based on how well it matches the job requirements
- Filter out resumes that don't meet minimum criteria
Only resumes that score well in this automated screening process will be forwarded to human recruiters for review.
Essential ATS Optimization Strategies
1. Use ATS-Friendly Formatting
ATS software can struggle with complex formatting. Follow these guidelines to ensure your resume is properly parsed:
- Stick to standard resume sections (Summary, Experience, Education, Skills)
- Use common section headings that ATS systems recognize
- Avoid tables, columns, headers/footers, and text boxes
- Use standard, readable fonts (Arial, Calibri, Times New Roman)
- Save your resume as a .docx or .pdf file (check job posting for preferences)
Pro Tip
When using PDF format, ensure it's a text-based PDF rather than an image-based scan. ATS systems cannot read text from images.
2. Incorporate Relevant Keywords
Keywords are crucial for ATS optimization. These systems are programmed to look for specific terms related to the job requirements. Here's how to identify and incorporate the right keywords:
- Carefully analyze the job description for technical skills, soft skills, certifications, and industry-specific terminology
- Include exact keyword matches when possible
- Place keywords naturally throughout your resume, especially in your summary, skills section, and work experience
- Include both the spelled-out version and acronym of technical terms (e.g., "Search Engine Optimization (SEO)")
Example: Keyword Optimization
Job Description Excerpt:
"Seeking a Marketing Manager with experience in social media campaign development, content strategy, SEO/SEM, Google Analytics, and team leadership. Advanced proficiency in Adobe Creative Suite required."
Optimized Skills Section:
- Social Media Campaign Development
- Content Strategy
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Analytics
- Team Leadership
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
3. Avoid Keyword Stuffing
While keywords are essential, "keyword stuffing" (overloading your resume with keywords in an unnatural way) can trigger spam filters in ATS systems or raise red flags with human recruiters who eventually review your resume.
Modern ATS systems are sophisticated enough to understand context and semantic relevance. Focus on demonstrating your expertise rather than simply listing keywords.
4. Quantify Your Achievements
ATS systems are increasingly equipped to identify accomplishment-driven language. Instead of simply listing job duties, quantify your achievements with specific numbers and metrics when possible.
Example: Quantified Achievements
Weak: Responsible for social media marketing and lead generation
Strong: Increased social media engagement by 78% and generated 230+ qualified leads monthly through targeted LinkedIn and Facebook campaigns, resulting in $2.1M additional revenue
5. Create a Clean, Consistent Structure
ATS systems scan your resume more effectively when information is presented consistently. Follow these structural best practices:
- Use reverse chronological order for your work experience
- Include company name, job title, and dates for each position
- Format dates consistently (MM/YYYY or Month YYYY)
- Use standard section headings (e.g., "Work Experience" rather than "Professional Journey")
- Maintain consistent spacing and bullet formatting
Testing Your Resume for ATS Compatibility
Before submitting your resume, test how well it performs with ATS software. Here are several approaches:
1. Use ATS Resume Scanners
Several tools are available to evaluate your resume's ATS compatibility:
- RewriteCV's built-in ATS checker (completely free)
- JobScan
- Resume Worded
- SkillSyncer
These tools compare your resume against job descriptions and provide optimization suggestions to improve your match rate.
2. The "Copy and Paste" Test
A simple way to check if your resume's formatting will cause ATS issues:
- Copy all text from your resume
- Paste it into a plain text editor (like Notepad)
- Review the result to see if information is lost or scrambled
- Check if your section headings remain intact
- Ensure contact details are preserved correctly
If your information remains clear and organized after this test, most ATS systems will be able to parse it correctly.
Common ATS Myths to Ignore
Several misconceptions about ATS systems can lead job seekers astray:
Myth: White text keyword stuffing works
Some recommend adding keywords in white text to trick ATS systems. This is both unethical and ineffective. Modern ATS and recruiters can easily detect this tactic.
Myth: One-page resumes are always better
ATS systems don't penalize longer resumes. A two-page resume with comprehensive, relevant information will outperform a one-page resume that omits keywords to save space.
Myth: Creative resumes stand out
While creative designs might impress humans, they typically perform poorly with ATS systems. Save creative formats for portfolios or in-person interviews.
Balancing ATS Optimization with Readability
Remember that your resume must ultimately impress human recruiters. The goal is to optimize for ATS without sacrificing readability and engagement for human readers.
After optimizing for ATS, review your resume from a human perspective:
- Does it tell a coherent career story?
- Is it easy to skim for key information?
- Does your personality and unique value proposition come through?
- Are achievements highlighted effectively?
Pro Tip
For highly creative roles, consider maintaining two versions of your resume: an ATS-optimized version for online applications and a creative version to bring to interviews or send directly to hiring managers.
Conclusion
Optimizing your resume for ATS is no longer optional in today's job market—it's essential. By understanding how these systems work and implementing the strategies outlined above, you can significantly increase your chances of getting your resume past automated screenings and into the hands of hiring managers. Remember to maintain a balance between ATS optimization and human readability, and always tailor your resume for each specific job application.